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Thank
you very much for reviewing this documentation that I am providing to
you regarding the HESS Advanced Technology, Inc.’s Mobile Visual
Advertising Division/HESS Motorsports marketing program participating
in the NHRA Sport Compact Summit Pro Racing 2005 Series.
To
the point – here is why any firm involved in multiple channel sales
should consider this marketing strategy or corporate and brand enhancement!
•
Consumers who attend and watch the events use the internet for purchases
at a high rate.
• Unique chance to reach the urban and minority markets as we are
a minority owned and operated organization with two minority driver and
crew members.
• Association with an NEW Upscale Brand Product.
• Access to the strength and marketing prowess of our business partners
(other sponsors).
• Opportunity to develop and implement point of purchase schemes
featuring the NEW Cobault Car.
• Top notch drivers with the best equipment and technology to win
events.
• HESS Motorsports is an MBE and as
such all investments made within our program will be reflected within
your annual minority business spending total.
• Through our urban programs we plan to develop driver training
and racing programs to directed at this yet untapped market.
• Marketable drivers, Mike and Steve Collier understands how to
be competitive on the track and how to create the right image for sponsors.
The
objectives HESS Motorsports has for our corporate partners are as follows:
• Increase net sales within urban markets
• Expose more forward thinking entrepreneurs to the OEM Racing business
model
• Enhance the consumer brand awareness through targeted market and
activity campaigns
• Identify and facilitate co-marketing campaigns between GM Racing
and our other Sponsors.
• Enhance your status as a procurer of services from a minority
company
• Demonstrate positive ROI for all efforts
Motorsports
is the fastest growing sport in the United States. Over 60 million fans
attend Motorsports events annually, with an additional two-hundred million
TV viewers. We plan to extend this exciting sport into the untapped urban
markets.
We
hope to be fielding two brand new 2005 Cobalt racecar as a one of the
Factory Supported Urban Effort other than the Factory Sponsored Teams.
HESS Motorsports would like the technological
support and commitment from GM Racing to ensure that our car will consistently
be competitive.

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